French luxury beauty brand Guerlain’s initiative centers on 1,828 Cryptobee NFTs that are being sold to the public. Mixing sustainability with the NFT launch, the initiative supports a rewilding project in the Vallée de la Millière nature reserve in France.
Each of the 1,828 cryptobees is linked to one of 1,828 parcels in the Millière Valley nature reserve. Cryptobee owners will thus become sponsors of this haven of biodiversity, helping preserve it.
Cryptobee holders will own a true work of art and enjoy special benefits such as advance previews of future NFT collections and exclusive access to the nature reserve.
Guerlain is working with blockchain technology that uses less energy than most existing networks.