Yes! And no. NFTs are here to stay for the long run. While they are already hot in technophile and artistic circles, they are also starting to catch up to mainstream status and will be a driving force behind future marketing campaigns. Think long-term value and brand building.
Due to domestic policy in China, the regulations surrounding blockchain and NFTs create a unique application environment. Differences regard the transaction volume, owner and creator profiles, NFT project types and technological prerequisites. For more details, please contact us directly.
The distributed nature of technology behind NFTs allows for borderless cross-collaboration. Ownership privileges of NFTs can easily expand to other benefit circles, making them priced goods for anyone. Digital ownership is easy and doesn’t require maintenance or physical storage. NFTs will become essential parts of web3 marketing, also due to their much improved security.
Yeah, brands like Adidas, Dyson or La Prairie have already caught onto the latest trend. Their NFT programs in China made use of AR, VR, mini programs and existing benefit structures to strengthen their brand’s communities and recruit from younger target audiences.