Eleme (饿了么) is China’s second-largest food delivery service, processing millions of orders each day. Extensive review functionality, seamless integration between consumer, restaurant and delivery side and large-scale reward programs with point systems keep the platform just ahead of its competitors.
![NFTMarketing_02_Eleme_06 Eleme food delivery NFT](https://metapower.asia/wp-content/uploads/2022/06/NFTMarketing_02_Eleme_06.jpeg)
![NFTMarketing_02_Eleme_07 Eleme NFT program](https://metapower.asia/wp-content/uploads/2022/06/NFTMarketing_02_Eleme_07.jpeg)
![NFTMarketing_02_Eleme_02 Unlockable NFT](https://metapower.asia/wp-content/uploads/2022/06/NFTMarketing_02_Eleme_02.jpeg)
![NFTMarketing_02_Eleme_04 Eleme NFT 04](https://metapower.asia/wp-content/uploads/2022/06/NFTMarketing_02_Eleme_04.jpeg)
Lately, Eleme has also launched an NFT program, to follow the current trend of NFTs in web3 marketing. The campaign takes consumers on a food hunt, promoting certain dish orders as waypoints to gain limited NFTs, which can then be showcased, and possibly unlock consumer benefits for future orders.